5 tips to overcome social media overwhelm. As business owners and entrepreneurs, you know you need social media to grow your business, and put your brands out there… but all too often you’re managing a social media campaign alongside your core business, and juggling life, work, and family commitments.
We have this overwhelming desire (or we’ve been told) that we have to be “perfect”, and before long, this can turn our 5 minute quick post on Instagram into a downward spiral of comparing your business to other more successful businesses.
GIVE YOURSELF A BREAK:
If you’re feeling overwhelmed and not able to juggle everything, then stop! If you don’t post on Instagram or facebook for a couple of days, no one is going to notice… Do something that fulfils you, and inspires you – read, go for a walk, and take a photo, or do something FUN! Taking photos of you having fun will be much more inspiring to your audience and you can use at a later date, than you sitting at home wishing you had something interesting to write about!
COMPARISION-ITIS:
How often do you go on Instagram, and see someone’s picture perfect feed and it puts you off posting… so often we can spend 20 minutes creating something, only to get an acute case of comparisonitis and then nothing gets done… (which leads me perfectly on to point 3).
CHOOSE A SOCIAL MEDIA PLATFORM YOU LIKE:
Choose a platform that works for you – if you like saying stuff, then maybe twitter is for you. If you’re a photo taker, and artistic, then perhaps Instagram is for you. You don’t need to do every platform – just do one or two, and do them well.
Personally, if I’m time pushed (who isn’t?!) I like Facebook Live for videos that are quick and have impact. If you’re uncertain about Facebook Lives, then I have a course to help with confidence on camera – click here if you’d like to know more.
IF YOU’RE FEELING OVERWHELMED, GET HELP:
I saw this somewhere and it resonated (probably online!) – “Social Media is like teenage fumblings…. Everybody wants to do it. Nobody knows how.”
If you need help with your strategy, hire someone. Knowing what your aims and your targets will make the process more effective, and you’ll also feel you’ve accomplished something rather than randomly posting online in a scattergun approach.
If you’d like some help with your social media strategy, then drop me an hello@lucygriffiths.com
Lucy, this was such a great read! I manage numerous social media accounts, as well as my own travel blog business and have been feeling incredibly overwhelmed this year. I’ve never come across a post quite like yours before and I appreciate it greatly! Thank you.
Emma, that’s really sweet of you, thank you! Glad you liked it! It sounds as though you’ve had a very busy year… I’d love to know more about your business! x
These are great tips! Hiring a social media VA is very helpful, especially if you’re overwhelmed. I also like choosing 2-3 social media platforms to concentrate on. It’s hard to keep up with 10+ platforms!
Very true! And if you’re feeling completely overwhelmed then start with one platform, and build from there x
If it weren’t for the promotion of my website/biz, I would be off social media completely. It’s exhausting.
One of my friends is reasonably active on FB during January-June, and then intentionally goes stays off for the next six months.
Your friend sounds as though she has a good thing going! Does she run a business? The trick is to build engagement that enables you to make an impact without feeling overwhelmed. I find a platform like Meet Edgar or HootSuite helps – but it doesn’t do everything! Work out what platforms work for you, and focus on those x
I love this post. I am relatively new to using social media professionally and I am having a hard time juggling everything. It seems like there is just not enough hours in the day. How much is it normal to pay to get help with your social media?
Hi Maria, thanks for liking my post! Many people when their businesses are growing pay for additional support with social media, and you can sound out some VAs where you live. Where do you live and I might know someone! x
Sometimes I wonder if I have taken on too much. In this light your advice of sticking to asocial media platform you like instead of getting frustrated trying to do it all is very is timely
Do you know what… I started my instagram business account exactly 4 weeks after a business friend, and she’s always been about 20 likes ahead of me… I stopped for about 3 months because I was tired of doing everything. I’ve been posting everyday for about 2 weeks now, and I’m back to being 20 likes behind her. Moral of the story… it’s fine if you drop out of the game for a week or a month or two xxx
This post was right on time! I often feel exhausted trying to keep up on Instagram. Posting everyday, making sure it all flows…Thanks for sharing this advice
Glad it helped! Just do what feels right… I was at Gabrielle Bernstein’s talk at the weekend, and she said if it’s not fun, don’t do it. Just do what feels right! And when it feels right again, do it! xxx
Such a great and much needed post. Thank you!!
XO,
Allie
https://alliesfashionalley.com/2017/09/holly-tanager-bag/
Thank you Allie! xx
Great read! Trying to be everywhere is never good idea. Picking up 1-2 social media platforms is just fine.