Ready to slow down, spend time with family, and enjoy a lifestyle of travel adventures, while still paying the bills?
If you’re a solopreneur or aspiring online course creator who wants to step off the hustle treadmill, you’re in the right place.
I’m the founder of Flowelle.io and creator of the Earn More, Live More podcast. I help solopreneurs build simple, automated businesses that create recurring revenue – without the tech overwhelm
Ready to slow down, spend time with family, and enjoy a lifestyle of travel adventures, while still paying the bills?
If you’re a solopreneur or aspiring online course creator who wants to step off the hustle treadmill, you’re in the right place.
Hey, I’m Lucy
I built my online business from nothing, and learned how to build consistent lead flow and automate sales, and now help solopreneurs do the same.
But I didn’t start out as an online entrepreneur.
My career began as a TV journalist, which is why I know what it takes to become visible, confident and profitable online…
I spent 20 years living all over the world, from Beijing to Berlin, and Bangkok to Baghdad. I reported from political hot spots and conflict zones.
And I interviewed world leaders and politicians such as Barack Obama, Tony Blair and Hillary Clinton – sometimes from a seat on Airforce One!
As a TV reporter and producer, I worked with some of the world’s biggest television stations, rubbed elbows on the red carpet with A-listers, and interviewed Nicole Kidman, Hugh Jackman and Victoria Beckham on camera.
From TV Journalist to Tech Founder
Hey, I’m Lucy
I built my course-based business from nothing, and discovered how to get consistent leads to generate over $1M in revenue. I’ve sold over 50,000 times (and counting)!
But like you, I didn’t start out as an online entrepreneur.
My career began as a TV journalist. I spent 20 years living all over the world, from Beijing to Berlin, and Bangkok to Baghdad. I reported from political hot spots and conflict zones.
And I interviewed world leaders and politicians such as Barack Obama, Tony Blair and Hillary Clinton — sometimes from a seat on Airforce One!
As a TV reporter and producer, I worked with some of the world’s biggest television stations, rubbed elbows on the red carpet with A-listers, and interviewed Nicole Kidman, Hugh Jackman and Victoria Beckham on camera.
My Pivot to Passive Income
How I Turned My Passion into Profit (and Built a Freedom-Based Business from My Kitchen Table)
When my son was born, my health challenges meant I could no longer travel or report from conflict zones. I had to reinvent myself – and fast. So, I launched an online business from my kitchen table, determined to create financial freedom and flexibility around motherhood.
But there was one big problem: I loved creating content and sharing stories, yet I had no idea how to turn my creativity into consistent income.
I was a single mum to a disabled child, and so I didn’t have lots of time. I was passionate and enthusiastic, but that doesn’t pay the bills!
Then I discovered the power of combining smart systems, automation and recurring revenue to build a business that doesn't rely on me being online 24/7
On repeatThen I discovered the power of combining smart systems, automation and recurring revenue to build a business that doesn't rely on me being online 24/7
On repeatThe Next Chapter
For years I taught business owners how to build courses, memberships and automated sales.
But I kept hearing the same frustrations.
“I’ve got five different subscriptions.”
“Nothing talks to each other.”
“The tech is overwhelming.”
“I’m spending more time working in the business than ON the business.”
I saw so many business owners paralysed by the tech and unable to move forward.
I knew there had to be a better way.
So instead of recommending another tool with average customer service, I built one.
I decided to build something for solopreneurs
Flowelle was created to simplify business. One platform. One login. An all-in-one tech platform for your website and CRM to email marketing, automations, bookings, memberships and payments.
Now I spend my time helping business owners build businesses that don’t rely on them being online 24/7.
Today, Flowelle powers businesses around the world, helping solopreneurs simplify their business, automate the repetitive tasks and build consistent income so they can Earn More, Live More.
Everything changed when I stopped chasing and started automating
Instead of relying on constant launches and endless hours, I built simple systems that attracted leads, nurtured relationships and generated sales automatically. My business no longer depended on me being online every minute of the day. For the first time, I experienced what every solopreneur wants—predictable income, more freedom and the confidence that my business could keep growing, even when I stepped away.
I realised that success isn't about collecting more "stuff", it's about having time to be with those you love. That journey eventually led me to create Flowelle, an all-in-one platform that helps solopreneurs simplify their business with websites, funnels, CRM, email marketing, automations, memberships and more - all under one roof.
I'm also the bestselling author of Make Money While You Sleep, and above all, a mum who gets to spend more of the school holidays making memories with my son - because that's what Earn More, Live More is all about.
I don’t live to work anymore.
I live to create moments that matter
The life I envisioned is finally mine!
And it can be yours too.
Ready to build a business that works for you – not because of you?
Want to Earn More… Without Working More?
Discover the simple system I use to create automated income, attract clients on autopilot and build a business that gives you more freedom.
