How To Tell Stories ( A Guide To Storytelling For Business )
The video below will show you how to be vulnerable and tell stories, an effective and easy guide to storytelling for business. Storytelling is a way of sharing your experience and enabling others to connect with you in a deeper and more authentic way.
Being vulnerable isn’t a weakness, it’s strength.
If you’re not sure what stories to share with your audience, then go on the social media platform that you think your customers and clients hang out on (e.g. Instagram for Millennials, LinkedIn for career coaching) and start following what people are doing.
I hope that you’ll learn a thing or two about storytelling for business.
Storytelling for business doesn’t have to be hard and intimidating.
Here are ways you can get your own storytelling for business easier for you.
What are your clients talking about, and what matters to them.
Where do they travel? What do they like to do? Study your people. Figure out what they need and want. What motivates and drives your ideal client to do what they do?
Spend time working out what stories your clients need to hear about your life, and how you can connect to your clients.
Talking about yourself and being vulnerable to enable others to care will help you in storytelling for business.
But choose stories that your tribe needs to hear from you. Those that are important to your people (e.g. don’t talk about motherhood with a bunch of guys because they may not “get you”). But that can be really challenging for some of us.
We’re often happy in our box doing our own thing. Suddenly, we have to talk about it…Tell others what we do… And then we want to freeze, dry up, and hide in the corner, think about your vulnerabilities…
It’s the things that on a human level enable you to connect with others. It doesn’t have to be ANYTHING to do with your business. Your desperation to have children How you had to quit your job because…. How your business cost you your relationship.
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