The Difference between Publicity and Advertising | Lucy Griffiths
Difference between Publicity and Advertising

THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISING

What’s the difference between Publicity and Advertising?

 

To make it simple, the difference between Publicity and Advertsing is that, Advertising enables you to get your message out for millions.

But you have to pay for it!

While Publicity (PR) enables you to share your story with journalists, and get in the media for FREE!

This blog and video will share the key difference between Publicity and Advertising, and why perhaps you need both for your business.

The difference between Publicity and Advertising further discussed:

A simple explanation on the difference between Publicity and Advertising is when people see a “sponsored” post on Facebook or an ad on TV over someone sitting on the sofa getting publicity for free.

On “sponsored” post, there is an awareness of your business, but it carries less weight than if you read a profile in a magazine, and that’s for FREE. There’s how to get the difference between Publicity and Advertising. That’s why PR matters! It carries more credibility and kudos for your business.

It has been fun discussing the difference between Publicity and Advertising.

If you’d like to learn more about getting FREE publicity for your business, then it’s about harnessing the power of PR. My PR course is just launching, and you can learn to get in the media yourself!

If you love this video, you can watch more videos here:

*Use Newsjacking and Ride a Publicity Wave

*How to score publicity using Help a Reporter Out (HARO)

*Content Creation Hacks – How to create content for all social media platforms

If you’d like some more tips for creating videos, then download my Video Kit List.

*Feel more confident getting visible and posting on video and social media, grab my FREE GET VISIBLE GUIDE*

Get my CONFIDENT ON CAMERA COURSE for JUST $9!

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Difference between Publicity and Advertising
Difference between Publicity and Advertising