How to write a marketing emails that people will read, open and reply!
When you put so much effort into writing an email, you want to make sure that you created a marketing emails that people will read.
That someone is actually going to read it!
So how do you ensure that your marketing emails is readable?
It needs to be engaging, and takes them on a journey.
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Here are some ideas on how to create marketing emails that people will read:
1. You need to make sure there’s a clear sense of direction and also a call to action.
It could be a journey of learning and training, or just to share a little bit more about you.
2. Start out with a hook for your email.
Something that makes it irresistible to open.
Think of a hook for a story in a newspaper…
They suck you in and you just have to read!
Do the same thing.
Create a hook that is unmissable.
3. Test open rates and titles.
What does your audience like? Some audiences like long sentences, and others just one word.
Software such as ActiveCampaign is great for split testing your emails and what resonates.
6 . Know your audience.
Use Google Analytics and Facebook and Instagram Insights to understand your audience.
Who are they?
Where do they live?
What do they do?
Look at the stats on your emails to know where they live geographically.
So you can plan the perfect content for them to ensure maximum open rates.
And you have marketing emails that people will read.
7. Create content that YOUR audience needs to hear from YOU and those marketing emails that people will read!
And then replicate it… It’s the magic formula – re-use, recycle, repeat… Study the results.
Why did people click on one email and not another? What resonates? What posts on Instagram and Facebook get a lot of engagement.
The more you know your audience, and know what works, the easier it will be to sell and share your message with the world.
I know you can do this!
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