There’s always a reason
Yes, it’s time-consuming and takes a while to get going, but you know what?
You can seriously scale your business in 12 months through YouTube, and video, and attract thousands of new followers.
To begin with, one of the secrets to making great videos is to ensure that your video content is repurposed in different ways…
New here? I write about camera confidence and video content marketing. Here are some more blog posts that might help you:
- Confidence on Camera
Here’s 5 ways to maximise your video content to maximise your revenue:
1. Map out your funnel:
Buy some huge pieces of art paper that are about 3m x1m and map out your funnel. When you see it in such a big scale, it’s easier to work out what you need to do, and what’ missing. It was only when I did this, I realised how much of my funnel was missing. And how many more videos that I needed to create with good video content!
2. Create Sales Videos:
Sales videos are different to the usual Facebook Lives and YouTube videos but they can significantly increase your profits. Why? Because people buy from people, and when they see you on camera, they feel they can get to know you. In fact, they are 5 x more likely to buy from you when they watch a video with great video content about your product or service.
3. Be Strategic in your video content:
Rather than approaching everything in a scattergun approach. You can get strategic about what you want to achieve, and how you can make your video content work for you in more places. In addition to that, there is no reason that your blog from 2 years ago can’t be repurposed. Furthermore, you can create a blog post, a video for YouTube and then turn them into social media posts and videos for other platforms.
4. Get planning!
Map out your video content and what you want to say… You can start working 3 months ahead so you’re ready for the busy times. Thus, you can enjoy the holidays with your family without stressing about work.
5. Being Ahead of the Curve:
Lastly, I spent the day mapping out my video content for the next two months, and I’ve got 12 blog posts and 15 YouTube videos in the bag. Therefore, being ahead of the curve is more than satisfying. By the way, if you want help with planning and mapping out video content, then just drop me a line.
To add, you can follow this checklist when you create a video with great video content:
- Shared with your list on email
- Facebook posts
- Edited into a mini video for Instagram
- Created Instagram Stories promoting it
- Shared in a LinkedIn blog post…