Journalism Strategies to improve your blog post writing | Lucy Griffiths

Journalism Strategies to improve your blog post writing. 

Writing for a newspaper or magazine is very similar to blog post writing. You just have to consider your audience in writing, and what the reader wants to hear from you. This blog post will teach you some of the basic blog post writing techniques that I learned in journalism school, and how it can help you.

When you’re blog post writing or writing an article, you want to follow these tips to ensure that you understand the mechanics of journalism.

Journalists learn the 5 Ws in journalism school, and these are the bedrock of news stories, articles, and TV news production.

Editors will routinely ask “What’s the Story?”

The 5 Ws:

  • Who are you?
  • Where do you come from?
  • What do you do?
  • Why do you do it?
  • When is it happening?

It doesn’t matter where you are in your business, you just have to start showing up. Start telling people who you are, and what you do.

Use the WHO, WHAT, WHERE, WHY, AND WHEN TECHNIQUE to help you tell stories….

Blog writing tips to tell who you are and what you do


New here? I write about marketing, PR and video. Here’s some more blog posts that might help you:



Use a couple of sentences to describe who you are…

e.g. I’m Lucy Griffiths and I’m a video strategist and coach helping entrepreneurs get more confident on video and scale their six-figure success.

Now it’s your turn…. Just a sentence or two to refine, and you can use this for your elevator pitch too.

Blog Wiriting Tips - Journalism Strategies


e.g. I’m Lucy Griffiths, and I’m a small-town girl from the UK, but I’ve spent the last 10 years living all over the world working as a TV reporter, and now I’m back in London with my husband and toddler son.

Now it’s your turn…


e.g. I help women overcome their fear of video, and help them to get confident putting themselves out there. In the process I show them how to connect to their story, how to tell stories that resonate with their ideal client, and how to use video to look and feel like a goddess!

Now it’s your go… What do you do?

Blog Writing Tips v2
Blog Writing Tips and Journalism Strategies


e.g. I’m on a mission to help women impact the world and grow a wildly profitable and successful business.


Tell us about the event, launch and don’t forget to give us a deadline, and create some urgency.

Your turn my lovely…

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